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Survey Shows IRIE FM Rules The Nation

Posted: June 14, 2013
K'Shema Francis's picture

IRIE FM continues to dominate radio land maintaining the stronghold in the number one position.

According to the latest All Media Survey done by Market Research Services Limited, IRIE FM has gained its audience share significantly, increasing its lead on all other media houses.

The station now has 21. 4% of the listenership, with our sister Zip 103FM with 13.4% in second and RJR 94, Love FM and Mellow trail behind.


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The station officially went on air on August 1, 1990. Reggae in the morning, Reggae in the evening, Reggae in the night was the cry. Critics said it was impossible to sustain a 24-hour Reggae music station. In fact, so strong was the impact, it proved that this format was something the Jamaican public yearned for. The 'little station that could' got all media houses in Jamaica to stand up and take note.

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