Bolt in top 10 most marketable athlete at Olympics
Posted by Wayde Brown on 27/07/2012 at 7:23am
Jamaican sprint sensation Usain Bolt one of the 10 most marketable athletes who will be competing at the Olympic Games in London.
This according to a survey carried out by international marketing firm Sponsorhub.
The company, whose main function is connecting brands with sponsors online, used a scoring metric based on athletes’ on-field performance and social media influence on twitter, facebook and klout to rank their value as corporate pitchmen.
According to the survey, 17-time grand slam champion Roger Federer is the most marketable athlete at the Olympics followed by another tennis player, Serena Williams, with NBA superstar Lebron James third.
Brazilian footballer Neymar and NBA scoring champ Kevin Durant close out the top 5.
American swimmer Michael Phelps is 6th with Bolt who is the only non-American in the top 10, ranked seventh.
The top 10 is rounded out by another American swimmer Ryan Lochte, and American women’s footballers Hope Solo and Alex Morgan.
Former tennis world number one Novak Djokovic just misses out on making the cut at 11th.
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