The world’s fastest man Usain Bolt will become the face of sporting insole company Enertor which recently launched a new high performance product.
The new brand, which was launched in June, claims to cushion the feet and reduce the chances of injury.
Bolt’s latest endorsement will see the athlete featured in yet another ad campaign, expected to be officially launched on Saturday in the UK.
The campaign will run across Tv, print, digital, social support and paid display, online and in-store activation. This latest sponsor adds to Bolts, growing list of sponsors which includes: Gatorade, Puma, Virgin Media, Hublot, Digicel among others.
Meanwhile Bolt has confirmed on social media that he will be back in action on July 22 the London anniversary games
Bolt has been passed fit to compete in the final IAAF Diamond League event before he flies to Rio to defend his Olympic titles following treatment on a hamstring injury sustained last weekend.