Health and Wellness Tourism has been identified as a key area that will help to drive growth in Jamaica’s Tourism industry, in light of the new norm created in the global travel and hospitality market, due to the Covid-19 pandemic.
This position was outlined by Minister of Tourism, Edmund Bartlett at the opening of the two-day Jamaica Health and Wellness Tourism Conference at the Montego Bay Convention Centre, yesterday (November 18).
The event which is being held virtually is the second such conference being hosted by the Tourism Linkages Network.
Speaking during the event, Mr. Bartlett noted that Health and Wellness will become one of the key cornerstones for destination differentiation in Jamaica’s Tourism Marketing.
He said Jamaica’s Tourism Marketing will focus heavily on destination assurance as it seeks to woo back hundreds of thousands of visitors whose travel plans have been derailed since February this year by the pandemic.