Koffee teams up with fashion designer for virtual exhibition

by July 1st, 2020

Grammy-winning reggae sensation, Koffee, has collaborated with New York luxury fashion designer, Thom Browne, for a special ‘Summer with Koffee’ exclusive performance for ‘Not In Paris’, an online fashion exhibition seeking to transcend the need for physical spaces.

‘Not In Paris’ curated by Highsnobiety, a popular European online fashion, art, music, and culture magazine, is an exhibition celebrating creativity in the age of remote interactions, taking fashion lovers straight into the worlds of the brands and artists they love.

Koffee, who first donned a Thom Browne suit on the red carpet at the Grammy’s, was recently sent a suitcase full of Thom Browne’s clothing to facilitate the production of an exclusive video within a week.

The result was a 3-minute 35-second Koffee performance, of an exclusive track ‘Pressure’, shot, edited, and directed in Jamaica. The video was then featured on Monday, June 29, the same day French high-fashion luxury brand Hermès, had their display for the ‘Not In Paris’ exhibition.

The ‘Not In Paris’ fashion virtual exhibition, features 33 projects from various brands and artistes, during the week of June 24- July 2, the time period formerly known for Paris Men’s Fashion Week.